TubeMogul, a powerful video syndication & analysis platform, has released data from a research report that concludes video viewership peaks early. Based on a 90-day study of 10,000 videos, they can now offer a simple projection of how many video views can be expected within a year and what percent of the total expected views views have already occurred.
They set out with a simple question: “Throughout the life of a video, do most views occur in the first few days and weeks or are they distributed randomly over time?”
The data is clear: video viewership peaks early.
So what does this mean to video producers and marketers? It brings up a number of interesting challenges. Here are just a few that come to mind right away…
- How do we leverage videos in the early period to get the most out of the viewership?
- What type marketing initiatives should be implemented after the first 90 days to continue viewing momentum?
- What is the best time frame for releasing serial videos?
- With so much happening in the area of online video, I’m sure that many of these best practices will be forming quickly.
Photo by duff_sf on Flickr
