WordLock was seeking a new way to engage fans through social media as they promoted new products. The company needed to ensure that online conversations led to actual results by driving consumers to make in-store or online purchases. Sinuate Media was engaged to implement several digital promotions to achieve this goal.
Through Facebook, we developed and hosted a monthly themed contest, selecting winners each week. By picking weekly winners, fans actively returned to the page to see if they or a friend had won a prize. We leveraged the contest to promote new products as they were released. Additional company updates on products were integrated with the contest posts. The contests increased engagement, number of fans on their page, and number of email newsletter subscribers.