We provided comprehensive digital marketing management for the Jornada Experimental Range at New Mexico State University. This incliuded digital public relations to science oriented news outlets, promoted hosted events, and developed videos to highlight the research being performed by Jornada scientists. We created share-worthy blog content about Jornada’s research, helped them launch a social media strategy sharing their findings in a compelling way, and to tap into the growing number of scientists using social media to share their research papers. In addition, we developed two email newsletter strategies; one for the Southwest Climate Hub and the other for The Jornada Experimental Range. These newsletters provided a means to communicate with their constituence. We managed the newsletters throughout the entire process; from the design, writing the content, deploying the newsletter itself, and analyzing the results.
*We served this client under our Approach Positive Division