cupcake digital

Cupcake Digital, as a premier mobile app developer focusing on the children’s market, needed a way to reach moms with young children. With an aggressive production schedule, releasing 2-4 apps per month, we needed an effective strategy to promote each of these app launches. With a long history of blogger outreach campaigns, Cupcake Digital turned to Sinuate Media to reach their desired market. We implemented a strategy that included outreach to influential mom bloggers, a grassroots effort to reach moms to sample the new apps, and online public relations to have app review sites try and review the new apps.