Why Mobile Responsive Design Is So Important
There are more than 3.8 billion smartphone users in the world. And that number is going to grow exponentially over the next several years.
What will they be doing? Not just checking their social media accounts – they’ll be shopping. According to eMarketer, e-commerce is set to reach $845 billion by 2022, a 26% increase.
In order to take advantage of this surging trend, your website should be easy to read and navigate on a mobile device. Without it, you could be losing money. According to marketing agency Studio 98, 57% of online users said they wouldn’t recommend a business with a poorly designed mobile website.
What is mobile responsive design?
There are three elements that are considered the main areas of mobile responsive design.
- Text. No one wants to squint when they’re trying to read the description of a product or service they want to buy. However, screen sizes for smartphones and tablets place a limit on the size of the text. Mobile responsive design helps solve that problem by making sure that text displays correctly despite screen size, and it can be easily read without tapping the zoom button.
- Spacing. Making enough space around “tap targets” – the buttons and drop-down menus – is crucial to how useful a website can be on any mobile device. The space around each button or other graphic element with links has to open right the first time. (Think about how annoying it can be when you need to use the tip of your fingernail to open a menu. How quickly do you enter search terms for a different website?)
- Movement. When it concerns viewing mobile screens, horizontal scrolling isn’t the answer, simply because the majority of users hold their smartphones vertically. The movement of pages on the website is more natural, and easier for the eyes to follow. Mobile responsive design takes care of this issue, which users highly appreciate.
Designing for the mobile user
When your website pops up on a smartphone or tablet, you want it to not only be visually appealing, you want users to stick around. They will if your site employs mobile responsive design – without it, your competition’s website is one tap away.
It’s also important to remember that not everyone has access to desktops and laptops – in fact, WARC estimates that by 2025 almost three-quarters of global internet users will be mobile-only. That’s a sizable amount of users who have left laptops and desktops behind for good.