OUR TEAM

Leah Messina - Founder & CEO

Founder & CEO

After relocating from NYC to Baltimore in 2005, Leah created Sinuate Media, determined to reinvent the way online marketing was traditionally done. She developed and trademarked the concept of “organic marketing” to represent the holistic approach of crafting social media, technology, barter media, and public relations in order to influence clients’ presence on the web.

Leah has over 18 years of experience in digital marketing and promotions, working for both agencies and web publishers. She started her career at an online magazine, helping to grow that community to over 2 million members before it was acquired in 2011. That experience led to a position at one of NYC’s most cutting-edge digital marketing firms, where Leah had the opportunity to break ground on the first uses of blogs, RSS, and podcasting for marketing. As a business owner, she has extensively managed online and grassroots marketing campaigns for top-tier entertainment, consumer product, and financial services companies.

Expanding into web publishing

In 2007, Leah expanded Sinuate Media from a digital marketing services firm to include web publishing with the acquisition of BookDivas.com, a leading young adult and college-aged book community founded in 2001. Over the next 8 years, that network grew into a portfolio of more than 10 websites all geared towards women and was sold in 2015.

A regular invited speaker on the topics of emerging marketing strategies and technologies in digital marketing, Leah has presented to such organizations as the National Association of Women Business Owners, the National Sales Network, the International Association of Administrative Professionals, the Maryland Chamber of Commerce, and numerous private companies.

Leah Messina’s Background

Leah holds a B.A. in Professional Writing and Communication Design from Carnegie Mellon University and an M.S. in Marketing from the Carey Business School at Johns Hopkins University. She the past board president for the Las Cruces Green Chamber of Commerce and an Advisor for The Arrowhead Center at New Mexico State University. She is a past board member for the Maryland chapter of the National Association of Women Business Owners (NAWBO), the recipient of NAWBO’s 2007 “Rookie of the Year” award and the 2009 Brava Award from SmartCEO magazine.

Jason Koenig - Account Director

As the Account Director at Sinuate Media, Jason is highly involved with business development, including overseeing campaign progress, logistics, and reporting; negotiating with vendors and media outlets, and account receivable. Jason also leads our in-house print operations, The Print House @ Sinuate Media. He brings more than 10 years of experience in consulting for new businesses, having previously led the Entrepreneurship and Commercialization division of the Arrowhead Center at New Mexico State University.

Kristen Ball - Senior Project Manager

As the Senior Project Manager, Kristen directs intracompany communications and oversees day-to-day management of project tasks to completion. Kristen’s tact and diplomacy guide each interaction, and she serves as the primary point of contact between project partners and clients. Her attention to detail ensures workflow proceeds smoothly towards scheduled milestones. She also brings a keen editorial eye to the development of content for all text-inclusive media. Immediately prior to her work at Sinuate Media, Kristen was a project manager at Ralph Appelbaum Associates (RAA) in New York, where she oversaw the completion of multiple media-based film and text-inclusive interactive display projects for clients such as The Nordic Museum, Seattle; The AT&T Executive Briefing Center, Dallas; The National Veteran’s Museum and Memorial, Columbus; The Jackie Robinson Museum (website), New York; and the Houston Holocaust Museum.

Joseph Sutton - Account Executive & Web Developer

As our Web Developer and Account Executive, Joe spearheads our web-based and technical projects and is especially adept at creating recommendations for the simplification of complex integrations as well as troubleshooting technical issues. Joe has successfully completed several campaigns related to customer acquisition, employee recruitment, donor outreach, and lead generation. Joe also leads Sinuate Media’s web technology and security services, including WordPress integrations, search engine optimization, and ADA compliance.

Justin Santiago - Web & Graphic Designer

Justin provides innovative graphic and web design approaches for Sinuate Media projects. Prior to joining our team, Justin worked at the Arrowhead Center at New Mexico State University, where he continues to serve as an Enterprise Advisor, sharing knowledge and best practices for state-wide social media marketing strategies and web design for startup businesses. Justin recently led the Las Cruces Social Media Support Program for the City of Las Cruces. He is an Adobe Creative Suite and WordPress expert, fluent in Illustrator, Photoshop, XD, InDesign, Lightroom, and Premiere.

Mikayla Fuller - Social Media Strategist

Mikayla manages social media marketing and digital content creation for Sinuate Media’s clients. She uses best practices to determine what works in expanding client’s audience and presence through social media and implements the creation of digital marketing campaigns under management’s direction. Mikayla also manages paid social media campaigns, tracking budgets and deploying creative according to each client’s strategy. Mikayla previously held roles at the Global Arena Research Institute in Prague, Czech Republic, and the Roswell Daily Record Newspaper.

Baylee Banks - Content Developer & Publicist

Baylee creates blog content and leads public relations outreach for several Sinuate Media’s clients. Baylee previously worked as a communications assistant with the New Mexico Department of Agriculture (NMDA), where she provided event coordination, marketing campaigns, and social media content creation.

Elvia Medina - Content Developer & Technical Writer

Elvia joins Sinuate Media’s content team, bringing a background in rhetoric and technical writing. She is an excellent researcher, developing long-format content for clients including market analyses, reports, and white papers.