MANAGEMENT

Leah Messina

Founder & CEO

After relocating from NYC to Baltimore in 2005, Leah created Sinuate Media, determined to reinvent the way online marketing was traditionally done. She developed and trademarked the concept of “organic marketing” to represent the holistic approach of crafting social media, technology, barter media, and public relations in order to influence clients’ presence on the web.

Leah has over 18 years of experience in digital marketing and promotions, working for both agencies and web publishers. She started her career at an online magazine, helping to grow that community to over 2 million members before it was acquired in 2011. That experience led to a position at one of NYC’s most cutting-edge digital marketing firms, where Leah had the opportunity to break ground on the first uses of blogs, RSS, and podcasting for marketing. As a business owner, she has extensively managed online and grassroots marketing campaigns for top-tier entertainment, consumer product, and financial services companies.

Expanding into web publishing

In 2007, Leah expanded Sinuate Media from a digital marketing services firm to include web publishing with the acquisition of BookDivas.com, a leading young adult and college-aged book community founded in 2001. Over the next 8 years, that network grew into a portfolio of more than 10 websites all geared towards women, and was sold in 2015.

A regular invited speaker on the topics of emerging marketing strategies and technologies in digital marketing, Leah has presented to such organizations as the National Association of Women Business Owners, the National Sales Network, the International Association of Administrative Professionals, the Maryland Chamber of Commerce, and numerous private companies.

Leah Messina’s Background

Leah holds a B.A. in Professional Writing and Communication Design from Carnegie Mellon University and a M.S. in Marketing from the Carey Business School at Johns Hopkins University. She the past board president for the Las Cruces Green Chamber of Commerce and an Advisor for The Arrowhead Center at New Mexico State University. She is a past board member for the Maryland chapter of the National Association of Women Business Owners (NAWBO), the recipient of NAWBO’s 2007 “Rookie of the Year” award and the 2009 Brava Award from SmartCEO magazine.