I returned last night from Dallas, after spending the last four days at the 7th annual eWomen Network International Conference and Business Expo held at the impressive Hyatt Regency hotel….
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“TRYSUMERS: “Freed from the shackles of convention and scarcity, immune to most advertising, and enjoying full access to information, reviews, and navigation, experienced consumers are trying out new appliances, new…
Podcasting is a form of web-based audio broadcast that has become one of the most popular forms of advertising used today. Due to the current economic crisis, ad sales are…
What medium do advertisers spend the most on nowadays? Well that all depends on what country we’re talking about. In the United States, television advertising still dominates, in terms of…
One of our resolutions for 2009 at Sinuate Media is to cut down on digital waste. That means cutting back on unnecessary emails, deleted and archiving old and unnecessary files,…
Excellent article in today’s MarketingProfs.com by Glenn Gabe about how Boar’s Head took action and empowered their customers to report misuses of their brand and product by deli owners. The…
One day someone discovered that dropping Mentos into a bottle of Diet Coke causes an explosion of carbonation. This was an event to be recorded, and consequently posted on the…
Propped up high above the corner of E. 3rd Street and Bowery in Manhattan, a 100-foot long Lenny Kravitz invites us to send him a text message, a “short code”,…
According to a recent survey by MarketingSherpa, the number one use of viral marketing for B2C marketers is to build brand awareness. It is less about making the sale, building…
Here’s an excerpt of our most recent newsletter, which you can sign up for here, if you’re interested. 1. Give Your Customers a Reason To Come Back Ask yourself “When’s…