305 Tasks Digital Marketers Do

By 01/22/2021 January 25th, 2021 Blog

305 Tasks Digital Marketers Do

When we first published our list of 125 Tasks Digital Marketers Do in 2013, we never anticipated how popular the post would be. As we enter 2021, the need for digital communication has never been so prominent. The COVID-19 pandemic has pushed businesses to adapt to a more virtual environment, encouraging digital marketers to double their efforts in communicating their company’s brand online.

So, we decided it was time to take a look and update our original list. Not so surprisingly, there are even more things on the digital marketer’s plate than there were eight years ago. Whether you are currently in the field of digital marketing or are thinking about hiring a digital marketing consultant, here is a list of 305 tasks you will likely find professionals in this role doing every day in 2021. What did we miss? Add it in the comments.

Facebook

    1. Creating business pages through your Facebook Manager Account
    2. Designing a cover and profile photo
    3. Adding brand images
    4. Changing your business page template
    5. Creating a call-to-action button
    6. Updating page information
    7. Creating status posts
    8. Creating and sharing video content
    9. Scheduling content through the Creator Studio
    10. Installing the Facebook Pixel
    11. Advertising for leads
    12. Connecting your CRM to your advertising
    13. Setting up autoresponder for ad leads
    14. Creating a pivot table of advertising responses
    15. Creating a custom ads report
    16. Raising money for a good cause
    17. Selling products or services through a Facebook Page
    18. Sharing and promoting upcoming events
    19. Sharing updates on your most popular products
    20. Promoting new products, seasonal offers, and special deals
    21. Posting links to direct customers to your business’s website
    22. Sharing linked posts
    23. Creating job posts for prospective employees
    24. Creating live content with Facebook Live
    25. Posting content to Facebook Stories
    26. Setting up Facebook Shops
    27. Boosting posts as an Ads Manager to reach more followers
    28. Monitoring Facebook Page Insights
    29. Responding to messages on Facebook Messenger
    30. Replying to comments on posts

Twitter

    1. Building a strong profile
    2. Updating Twitter account information
    3. Uploading brand content
    4. Posting on-brand messages
    5. Using hashtags in your posts
    6. Following similar brands
    7. Tagging relevant accounts
    8. Conducting polls to engage followers
    9. Hosting Twitter contests to boost following
    10. Posting information about upcoming events
    11. Retweeting posts that mention your brand
    12. Promoting your business’s blog content
    13. Sharing and commenting on influencer content
    14. Responding to replies from followers
    15. Participating in Twitter chats
    16. Using memes to attract followers
    17. Checking Twitter Analytics
    18. Sharing article links relevant to your followers
    19. Announcing job openings
    20. Creating a Twitter Ads account
    21. Analyzing your Twitter ad campaigns

LinkedIn

    1. Creating a LinkedIn page
    2. Updating your LinkedIn profile and banner
    3. Including business information on your LinkedIn page
    4. Encouraging employees to add your company to their LinkedIn profile
    5. Inviting connections to follow your page
    6. Creating a target audience for advertising
    7. Answering questions from followers
    8. Running ads using the Matched Audiences feature
    9. Analyzing ad performance
    10. Installing LinkedIn tracking pixel
    11. Boosting sales through LinkedIn Sales Navigator
    12. Writing an “About Us” section
    13. Creating a Showcase page
    14. Creating a career page
    15. Using LinkedIn ads
    16. Sharing company updates
    17. Posting open jobs
    18. Responding to comments
    19. Sharing relevant content
    20. Following similar brands
    21. Creating Message Ads to send to prospective employees

Instagram

    1. Optimizing your Instagram profile
    2. Creating a target audience for ads
    3. Setting up sponsored posts
    4. Connecting Instagram and Facebook accounts
    5. Posting original photo and video content
    6. Creating live content with Instagram Live Video
    7. Using AR filters on Instagram Stories
    8. Posting to Instagram Stories
    9. Re-posting user-generated content to Instagram Stories
    10. Tagging relevant accounts
    11. Setting up Shops on Instagram
    12. Creating shoppable posts
    13. Responding to comments and mentions
    14. Using geotags to boost follower interaction
    15. Creating a highlight reel to save and organize Instagram stories
    16. Creating short video content on Instagram Reels
    17. Using hashtags in post captions
    18. Hosting Instagram contests to gain followers
    19. Investing in Instagram ads
    20. Creating an IGTV channel for longer format videos
    21. Promoting products on IGTV videos and Instagram Reels

YouTube

    1. Signing up for a business YouTube account
    2. Customizing your YouTube profile
    3. Broadcasting on YouTube live
    4. Scheduling and uploading videos
    5. Advertising on YouTube
    6. Vlogging to promote your company brand
    7. Understanding YouTube demographics
    8. Optimizing videos for increased views
    9. Creating eye-catching thumbnails to gain more views
    10. Writing creative captions for your YouTube content
    11. Including your business website in video captions
    12. Responding to and liking comments
    13. Adding social media links to your banner
    14. Organizing playlists
    15. Adding closed captions to all YouTube videos
    16. Creating ads on YouTube to increase your following
    17. Subscribing to similar channels
    18. Encouraging followers to like each video
    19. Encouraging followers to subscribe to your channel

Google My Business

    1. Creating a Google My Business account
    2. Claiming your business
    3. Categorizing and verifying your business
    4. Updating the information section on your business profile
    5. Adding business attributes to ensure profile visibility
    6. Populating your business profile
    7. Adding company photos and videos
    8. Enabling the messaging feature through your Business Profile
    9. Responding to customer messages within 24 hours

Reputation Management

    1. Responding to customer reviews
    2. Creating campaigns to generate more reviews
    3. Creating QR codes to drive customer reviews
    4. Monitoring search engine rankings for keywords
    5. Analyzing your customer sentiment
    6. Addressing negative comments
    7. Issuing press releases and news updates online
    8. Tracking press release placements and news pickup
    9. Updating your business listing
    10. Monitoring press mentions with Google Alerts
    11. Managing your Yelp profile
    12. Responding to Google reviews
    13. Answering customer questions on Google My Business
    14. Interacting with consumers via social media
    15. Responding to questions on Quora and Reddit
    16. Responding to blog comments
    17. Monitoring competitors’ social media updates

Promotions

    1. Developing contests to promote your business or product
    2. Designing contest pages for your company website
    3. Writing contest rules
    4. Promoting contests to contest directories
    5. Promoting contests online on your company website
    6. Promoting contests online through your company’s social profiles
    7. Promoting contests through your company’s email newsletters
    8. Tracking progress of contest entries
    9. Choosing winners of contests
    10. Announcing contest winners
    11. Notifying winners of contests
    12. Distributing contest prizing
    13. Distributing coupon codes online
    14. Listing your events with local online event calendars
    15. Posting your events to company’s social profiles
    16. Ordering premiums created to hand out

Analytics

    1. Interpreting Google Analytics
    2. Measuring search engine optimization results
    3. Performing competitor keyword analysis
    4. Analyzing the lead funnel
    5. Analyzing the Cost per Acquisition
    6. Analyzing the Return on Advertising Spend
    7. Reviewing ecommerce sales data
    8. Reviewing social media metrics, like Facebook Insights
    9. Monitoring your paid social media metrics
    10. Monitoring customer service performance metrics
    11. Monitoring influencer analytics
    12. Running reports to track growth, response or ROI
    13. Running competitive analyses
    14. Responding to trends to get ahead of competitors
    15. Collecting data through customer surveys

Sales

    1. Writing sales proposals
    2. Creating lead capture forms for the company website
    3. Writing sales follow up copy
    4. Writing sales scripts
    5. Defining target audiences
    6. Developing a call-to-action
    7. Creating sales videos
    8. Setting up Zoom sales calls
    9. Incorporating AI into your marketing strategy
    10. Submitting ecommerce products to shopping aggregators
    11. Using lead scoring for prospects
    12. Developing demonstrations or tutorials
    13. Networking online with new partners, potential clients, or customers
    14. Writing tips & how-to articles to share with prospects or customers
    15. Researching affiliate programs

Email Marketing

    1. Choosing an email marketing software vendor
    2. Designing simple email newsletter templates
    3. Creating interactive email designs
    4. Sharing user-generated content through emails
    5. Distributing email newsletter
    6. Writing email newsletter copy
    7. Setting up trigger emails
    8. Setting up an account with the email marketing software vendor
    9. Sending test copies of the email newsletter
    10. Segmenting email newsletter lists
    11. Reviewing email newsletter metrics
    12. Cleaning up the database (fixing typos, adding in new data)
    13. Personalizing email messages
    14. Researching the best email sending times
    15. Complying with email marketing privacy laws

Video

    1. Developing video content for company website
    2. Developing video content to post to company’s social platforms
    3. Hiring a vendor to develop video content
    4. Writing video scripts
    5. Develop keyword lists for tagging videos
    6. Writing video descriptions
    7. Editing video content
    8. Publishing video content to YouTube
    9. Publishing video content to company website
    10. Posting live video content to company’s social platforms
    11. Posting user-generated video content to company’s social platforms
    12. Posting 360-degree video experiences to company’s social platforms
    13. Creating insightful video content to post to Google My Business
    14. Offering customers AR experiences to virtually try on products

Advertising

    1. Writing ad copy
    2. Designing ad units
    3. Creating ad campaigns for company social platforms
    4. Developing paid pay-per-click advertisements
    5. Creating virtual ads
    6. Using lenses and filters to layer your brand with user content
    7. Monitoring Facebook Ad campaigns
    8. Creating Facebook Messenger ads
    9. Researching affiliate programs
    10. Signing up for affiliate programs
    11. Running retargeted ad campaigns
    12. Running ad campaigns in Google Ads
    13. Running ads on LinkedIn to promote the business
    14. Running estimates of audience size for Facebook ads
    15. Buying ad space on specific or niche sites

Public Relations

    1. Creating a crisis communication plan
    2. Organizing virtual conferences and meetings
    3. Repurposing content
    4. Tightening your company’s internal communication strategy
    5. Developing company messages to support social causes
    6. Commenting on articles or blog posts online
    7. Documenting online media placements
    8. Following up with people product samples were sent to
    9. Pitching bloggers to review a product
    10. Writing press releases
    11. Submitting press releases through online wire services
    12. Sending out product samples
    13. Searching social media platforms for influencers
    14. Reviewing forums for consumer feedback
    15. Responding to consumer feedback on company social platforms
    16. Creating online media kits

Website Management

    1. Designing web graphics
    2. Editing web copy
    3. Fixing broken links on the company website
    4. Installing tracking codes on the company website
    5. Renewing domains and hosting plans
    6. Sourcing images to accompany blog posts and status updates
    7. Monitoring website traffic
    8. Securing your website with quality security software
    9. Creating a mobile friendly website
    10. Publishing blog posts
    11. Bookmarking blog content on social bookmarking sites
    12. Guest writing for industry blogs or websites
    13. Recruiting guest bloggers
    14. Researching bloggers

Customer Service

    1. Developing customer service plans
    2. Responding to customer questions on social media platforms
    3. Creating FAQs for your company website
    4. Creating instructional videos for you company website
    5. Setting up chatbots
    6. Sending chatbot leads to the sales team
    7. Setting up chatbot autoresponders
    8. Answering customer questions via the chatbot
    9. Promptly responding to customer questions on Google My Business

Project Management

    1. Getting content approved by key stakeholders
    2. Posting jobs or RFPs online to recruit staff or vendors
    3. Giving in-person and virtual presentations on your work
    4. Formatting documents (Excel, PowerPoint, Word)
    5. Writing case studies of projects or clients
    6. Updating editorial calendars
    7. Training staff on social media involvement
    8. Offering staff emotional intelligence training
    9. Creating a collaborative virtual environment
    10. Speaking at industry conferences or meetings
    11. Sitting through demos of marketing tools & dashboards
    12. Using Google Trends to analyze popular search queries
    13. Sending thank you notes or emails to customers
    14. Posting thank you messages to company social media platforms
    15. Reviewing metrics, metrics, metrics
    16. Reviewing reports with clients
    17. Researching the latest digital marketing trends & tools

Search Engine Optimization

    1. Developing keyword lists
    2. Optimizing your website for voice search technology
    3. Developing a mobile-friendly website
    4. Refreshing low performing website pages
    5. Implementing structured data to your company’s website
    6. Decreasing website load time
    7. Optimizing website images
    8. Fixing technical SEO issues
    9. Establishing local visibility with Google My Business
    10. Ensuring content is created around primary keywords
    11. Appropriately naming images on the company website
    12. Choosing anchor text for backlinks
    13. Distributing articles to article submission websites
    14. Listing the company in online local business directories
    15. Listing the company website in niche directories
    16. Managing relationships with the major search engines
    17. Pinging sites after new content has been published
    18. Renaming files so they are optimized for search engines
    19. Writing blog content based on a keyword strategy
    20. Writing article content to publish online
    21. Reviewing website backlinks

What would you add to this list?